Bellevue, WA, October 2009 - Team Cybis traveled cross country last week to ensure another superb show for Washington DECA. Cybis Communications continuously strives to deliver cutting edge shows, and this conference proved unique by adding an interactive feature to the event that would connect with the audience in a new way.
Cybis integrated text messaging into the shows in order to interact with the WA DECA students, let their voices be heard, and relay the students’ opinions to hundreds of other members. With text messages competing with actual phone calls these days, the growing form of communication seemed like a perfect fit for the demographic that uses it most – teenagers. By adding a texting portion to the show it allowed the WA DECA members to interact and, in essence, choose their own program. As the members entered the venue their eyes were drawn to the screen where the graphics perfectly outlined how to get involved in texting. A simple text with their vote allowed the audience to choose the next music video played, and ultimately decide if rock, rap, or pop would be booming from the speakers. To even further the “choose your own adventure” texting feature, Cybis incorporated poll questions into the show that let the audience vote on such things as their favorite sports team and what they wanted to study in college.
Chase Simonds, Cybis Associate Producer, was on-board with this idea from the beginning and said, “The integration of real-time text messaging into the sessions really excited the crowd. It was great to see nearly every audience member in the room pull out a cell phone to interact with questions asked on screen during the session!”
The responses from the attendees not only got the entire audience involved, but it influenced the show script and led to a more engaging experience. Our production team was able to capture the real-time reactions of the audience members and therefore deliver a presentation that was customized to the WA DECA audience. The texting allowed the viewers to feel like they had a say in the show’s content while comparing their responses to those of their peers. The viewers quickly turned into show participants, which allowed for a heightened energy and excitement throughout the room.
Cybis is proud to continue using advanced technology in a way that helps entertain and inspire an audience. The overwhelming positive response means that Cybis will continue expanding on this interactive and dynamic show model at its upcoming events.